Here we are again in the English version of the post of the week in 1st Marketing!
This week I have tried to cover both current news as well as the old ones.
My first topic was about a very recent news! Twitter and Amex cooperative outcome: buying stuff via hashtags. Amex has already coupled up witg Twitter for savings a while ago but giving access to consumers for buying stuff via Twitter hashtags is a big step up in online community and e-commerce world. This move has given the ability to social media for not just being a powerful communication platform but also direct linkage with the real world. With its advantages, there are also down effects like consumers making shopping really easy and out of control. Imagine that you have connected your credit card with your Twitter account and your child buys something out of your control! I know that email verification is an important step in the procedure. However, we should not forget that for young generation these are not hard steps to encounter. Anyways, my biggest fear is that the consumers buy stuff extremely because it is TOO easy to buy. Amex made a very smart move for itself but what about the community and risks along with it?
Speaking of which, Twitter has shown how strong it is again earlier this week. The so-called global creative director of Blackberry, Alicia Keys has tweeted via iPhone and declared that her account was hacked. Firstly, Twitter has announced that 250.000 accounts have been hacked. So Alicia’s story might be true. But having the fact that the tweet was just lyrics makes me wonder why would anyone hack her account and tweet lyric! This is enourmasly funny and from my point of view, great advantage for iPhone where they can now say that even the global creative director of Blackbery uses iPhone. :) Celebrity endorsement is risky in today’s hyperconnected world.
My latest post of the week was about the colors of the social media giants’ logos. Most of them are blue and I was trying to understand the psychology behind it. Go please check Facebook neden mavi. there is a great test about visual memory of people. As you might guess, mostly people use their visual memory compared to their auditory memory. This brings us the question of why do brands choose specific colors and schemas in their logos? Did you know that red meant fast and yellow meant hungry? So name some brands use these colors: McDonalds, Wendy’s :) impressive! Blue meant communication, calm and effective! The blue color is being used by most of the social media channels. Thus, I decided to search for the history behind it. There is not enough to say for Twitter, Linkedin etc because there is no story of how it happened. So I guess they just followed up Facebook. What about facebook? Mark Zuckerberg has chosen blue because he was color blind for RGB. So there was no smart choice after all.
But isn’t like that for all of the cases in today’s world? It’s all about coincidences!